Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
Tagged: new
McCann shakes up top management
Malaysia – Tony Savarimuthu steps down as CEO of McCann Worldgroup Malaysia to head new agency MerdekaLHS. Source: Marketing Interactive
Google adds new touch to line of Chrome laptops ht…
Google adds new touch to line of Chrome laptops lnkd.in/9Te_XK
Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-08)
The World's best CV… http://t.co/hxdfPQuq # Facebook Studio :: Blog | Making Digital Brand Campaigns Better | Latest News and Updates http://t.co/F27rXXnx # P&G launches...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-01)
5 types of social media strategies http://t.co/1BX4g9zq # Expand Your Ad Campaign with Little Black Squares : Adform http://t.co/PCoBXfoO # Google Launches Remarketing in Search...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-24)
Waitrose Twitter hashtag invites ridicule | Business | The Guardian http://t.co/73LlnBMY # P&G launches Gillette Football Club on YouTube – Marketing news – Marketing magazine...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-17)
Facebook launches ‘Facebook Stories’ to highlight innovative uses of the social network http://t.co/YJHQwEqw # The Definitive Checklist for Effective Facebook Posts http://t.co/fEEtfZln # Google Drops...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-10)
Turning Pins Into Purchase on Pinterest http://t.co/XaOX8PWF # The power of Facebook advertising [infographic] http://t.co/Kfm62FjH # Google re-enables YouTube uploads in Korea, following a 3...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-03)
Visual Content Drives Social Media Engagement http://t.co/6WXRv91p # Cumulative Media Drive Purchase Intent http://t.co/6Bn7gJiK # If Content Is King, Multiscreen Is The Queen, Says New...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-06)
Microsoft Replacing Hotmail Email Service http://t.co/Ptfl0Z5p # Actually Twitter Ads Beat Facebook for Clicks | Adweek http://t.co/WjL5v9rT # LinkedIn Will Integrate With The Next Version...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-09)
Asia Digital Marketing Year Book http://t.co/HI48XfN8 # Consumer goods: Fighting for the next billion shoppers | The Economist http://t.co/Yyl0dGIe # P&G Plays Kindergarten Catch-Up With...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-02)
PTD 2.0: The Next Evolution Of The Publisher Trading Desk: http://t.co/JcGZeZwQ # Adap.tv aunches Campaign Optimizer: http://t.co/PcRXqAv6 # 45% of consumers would opt-in to mobile...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-25)
The Click Isn’t Dead: Why We Should Embrace CTR 2.0: http://t.co/46TXCzFr # Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-18)
Google's DoubleClick To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing: http://t.co/C8qW58rp via @marketingland # Yandex and VivaKi Launch New Targeting Tool for...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-11)
The Year of Video: http://t.co/tJGovvIZ # Trio of experts discuss impact of digital on creative agencies: http://t.co/NPgVtLUG # Tide, P&G, Embraces Onion Lampoon of Their...
