Millennial Media Talks Tablets and New Tablet Rich Media Features

As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some interesting insights about tablet impressions. In 2011, for example, 15 percent of MM’s impressions were from “non-phone connected devices” like tablets and e-readers. In 2012, it increased to 20 percent. […]
Source:Mobile Marketing Watch

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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