TVB plots new course for its digital future
Hong Kong – Six years ago, TVB set out to rally its global audience under the one TVB.com platform, but recent alliances suggest its strategy...
Tagged: new
Forrester: eCommerce to Hit $370 Billion in US by 2017
Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through...
Jim Beam set to launch first national TV ad
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed...
Which Smartphones Are Most Satisfying?
The new JD Power consumer satisfaction survey is out and a familiar name sits atop the list of most satisfying smartphones. For the ninth consecutive...
Five important PPC trends
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
NPD: Samsung Eclipses Android Universe
According to a new report from NPD Group, in the U.S., the Android Universe is very quickly beginning to see the dominance of Samsung. “The...
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
‘Harnessing Attribution: Breaking Through Silos Via Models & Algorithms’, by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
School Parent Groups Get Support from Leading Mobile Payments Solution
On Monday, PTO Today – a leading resource for school parent groups – announced a new partnership with PayAnywhere, one of the industry’s top names...
Wine Industry Raises its Glass to Mobile Marketing
Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering dubbed SnippWine –...
Samsung Galaxy S4 Unpacking Was a ‘Social Media Event’
On Friday, the team at Salorix – the smart social engagement platform – released a social media report that looks at Twitter conversations centered on...
Nordic RTB-Adoption On The Rise: Industry Reaction
<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...
Marketers want more from Pinterest’s metrics
Regional – That Pinterest has a new analytics tool is a great step for the platform, but it must look at offering more depth, say...
Samsung’s Galaxy S4 Aims to Shape Up Smartphone Users
Last month, MHW reported that speculation was rampant about Samsung’s forthcoming Galaxy S4 and whether it would deliver features to improve the fitness and well-being...
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
