Tesco-Sociomantic: The perfect marriage?
Speculations are rife around Sociomantic and Tesco, wherein the latter is looking to buy the Berlin-headquartered display advertising player. If industry grapevine is to be...
Tagged: new
Talent, balance, tech: 2014’s biggest challenges for media
As is the case with any aspect of the communication business, media too is facing challenges of its own. Various concerns confront industry leaders. While...
Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
Advertisers Shift Ad Spend to Performance-Based & Native Mobile Advertising
Analysts Predict Mobile Internet Usage to Overtake Desktop by End of 2014 Mobile World Congress 2014 BARCELONA, Spain – MassiveImpact Ltd the world’s leading provider...
Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video...
Another key step from Havas Media in ANZ; strategic alliance with Lassoo
Havas Media Group has formed a strategic alliance with Kiwi agency Lassoo Media. The alliance is reached not only with the objective of allowing Havas...
Maxifier expands into buy-side optimisation with Admax Trade
Following its recent integration with AppNexus, a real-time advertising technology provider, Maxifier has launched a buy-side optimisation platform, Admax Trade. The new platform allows media...
IDA leads Singapore tech delegation at South by Southwest
The Infocomm Development Authority of Singapore (IDA) led a delegation of eight Singapore-based technology startups to showcase their innovations at the global festival, South by...
Brocade updates partner programme with SDN ‘oomph’
Brocade has rolled out what it described as an “enhanced channel programme,” including a new component specifically designed for software networking partners.
Digital agency Bullseye expands in Jakarta, two new appointments
Digital agency Bullseye has made two recent senior hires in Jakarta as part of its growing team and foothold in Indonesia.
The world needs to unite on privacy and trust: EU official
The future of the Internet demands a new proactive attitude in how governments, the industry and academia collectively manage issues such as privacy, security and...
Twitter’s Masaki Hamura joins AKQA as MD for Tokyo office
Strengthening its Japan operations, AKQA has appointed Masaki Hamura as the Managing Director of its Tokyo office. Mr Hamura will lead the Tokyo team as...
Apple Bringing New Full-Screen Video iAds to Mobil…
Apple Bringing New Full-Screen Video iAds to Mobile Apps buff.ly/1kGD8BX
The Weekly Digital Marketing Update @ Copenhagen INK (10-03-2014)
Asia Digital Marketing News Airbnb comes to the rescue of those with #SXSWproblems MMW in Austin for SXSW For new era, Time ups its digital...
Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
