Ecco’s online push with its ambassador Qin Lan in China
Danish shoe brand, Ecco, has partnered with its digital agency, Agenda Shanghai, to launch the digital campaign that unveils its new 2014 spring/summer collection in...
Tagged: new
New FireChat App Takes Mobile Chatting ‘Off The Grid’
This week, MMW was privy to a sneak peek at a groundbreaking new app from Open Garden, a San Francisco-based startup with an appetite for...
Undercurrent’s biz dev strategy: Slam Yahoo’s Marissa Mayer
Being an agency exec can be emasculating at times. Execs typically resort to flattery to attract new clients and are usually restricted from crowing about...
China Mobile Internet Use Gains Sophistication, Hits Roadblocks
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into...
Omnicom Media Group expands Accuen footprint amidst leadership change
Omnicom Media Group’s programmatic unit, Accuen, has formalised the expansion of its strategic teams into several local markets across the region. The group will hand...
Following APAC, India based Ozone Media sets eye on Silicon Valley
Ozone Media, India based digital technology company, announced the opening of a new office in Silicon Valley, California. One of the first players in introducing...
Demand Media and Healthline Announce Strategic Advertising Partnership
Healthline selected to create digital advertising solutions tailored for pharmaceutical and OTC brands on LIVESTRONG.COM SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a...
Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
Welcome to the New First Screen: Your Phone
Say hello to the new first screen: your phone. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first...
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
TV advtg still works in APAC but smartphones is the screen of choice
The growing significance of mobile has been tabled in various discussions. While mobile handsets found way into the hands of many consumers, across spectrum, one...
Outbrain names Tom Foran its first Chief Revenue Officer
Outbrain, a content discovery platform, has elevated Tom Foran to the newly created position of Chief Revenue Officer. Mr Foran was formerly the General Manager...
BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe
Industry’s leading video ad platform builds new data center via Platform Equinix™ in Amsterdam to extend global scale and flexibility and meet growing demand in...
Vine Comedians Emerge As Latest Hot Property for Brands
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park...
Brands have fun with Pi Day on Twitter
Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but...
Rumor: Google Really Ready for Retail?
Rumor has it that Internet search giant Google is finally ready to square up against Apple in the competitive retail market. According to published reports...
