RelayRides Climbs App Store Charts With Install Ads
RelayRides knows that mobile devices are an essential channel for reaching new and current customers. The San Francisco-based car-sharing service lets private car owners rent...
Tagged: new
#OPSPOV: Native, Ops and a Bridge Between Ad and Content Servers
No surprise that viewability was high on the minds of the revenue specialists that headed to New Orleans for the 32nd AdMonsters Publisher Forum, but...
OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer
Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies,...
AdMonsters Meetup – SF
Event Type: Technical Forum Geographic area: US/North America Tuesday, March 25, 2014 Sub Headline: Drink, Mingle and Talk Cross-Channel Event promo: AdMonsters partners up with...
As Digital Call Tracking Spikes, Telmetrics Looks Ahead
Call-measurement company Telmetrics says it’s seeing digital call tracking jump among its customer base of agencies, publishers and brands. The company’s core business focuses on...
Clear Channel Airports and Adlux Create First Global Private Digital Aviation Advertising Network
Sought After Private Aviation Business Traveller Audience Delivered to Brands at International Scale in One Stop NEW YORK – Adlux, the private aviation media market...
For new era, Time ups its digital metabolism
The days of the newsweekly are winding down, forcing the venerable stalwarts of that era to reboot. As Newsweek seeks a second life under new...
Rubicon Updates S-1 With Q4 Results, VivaKi Spend Data
An updated S-1 from IPO aspirant Rubicon Project shows the sell-side platform’s revenue grew 47 percent in 2013, to $83.8 million for the full year....
As Mobile Ad Prices Rise, Some App Developers Shift To Ad Tech
What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
iSocket Launches iFA (iSocket For Advertisers)
Removes Time, Cost and Pain for Buyers and Sellers of Guaranteed Inventory San Francisco – iSocket, the leader in programmatic direct and sales automation, today...
The Weekly Digital Marketing Update @ Copenhagen INK (03-03-2014)
Asia Digital Marketing News At Home on the Range: The Psychology of Mobile Al Jazeera launches campaign to free jailed journalists Advertisers Ramp Up Performance-Based...
#Stopthemadness: Advertisers are guilty of hashtag abuse
If the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag. Every...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
IAB Data Council Provides Foundation for Ongoing Expansion of Digital Advertising Through Quality Data Management PALM DESERT, Calif. – Although ethical and efficient data flow...
At Home on the Range: The Psychology of Mobile
The following is a guest contributed post from James Ramsey, the CEO of digital creative agency Fiddlefly. In just under a decade, mobile devices have...
