Why marketers should own the brand-consumer conversation
Consumer moments happen throughout our day – at work, at home, and everywhere in between. And within these moments, the lines that separate marketing and...
Tagged: new
French Video Platform Mediabong Snags $5 Million In Series B
Mediabong has designs on the US. The Paris-based video platform, which revealed a $5 million Series B round on Wednesday, plans to use the bulk of...
Device-enabled kids assert influence in the household
Kids in Southeast Asia have greater online access through mobile and tablet devices than ever before, but television remains the most popular media, a fact...
Indian ecomm player Myntra to transition to app-only from May 15
Following the buzz around ecommerce players taking the app-only route, Myntra has transformed to an app-only platform, marking the end of desktop and browser based...
How is Salesforce acquisition going to pan out for Microsoft?
While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street...
How do we stop customers going dark?
It seems that marketers have been talking about 1-to-1 marketing for ever. But lots of talk doesn’t necessarily mean lots of action, and there’s little...
IoT was Hot at Mobile World Congress
A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product,...
IPG Mediabrands appoints Andy Male as the Regional Director of Rally
With an aim to build and accelerate its ‘Agency of Future’ offering, IPG Mediabrands has appointed Andy Male as the Regional Director of its social...
U.S. Smartphone Penetration Hits Another New All-Time High
Ahead of the weekend, comScore released data from comScore MobiLens and Mobile Metrix, which as always reports key trends in the U.S. smartphone industry. In...
Uber lauds Manila regulations for legalising ride-sharing apps
San Francisco-based startup Uber has praised the Philippines’ Department of Transportation and Communication (DOTC) for its new guidelines which would pave the way for the...
Should Agencies Acquire or Build A Technology Stack To Remain Competitive?
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej...
Why Sooperfly is making a strong case for its Asia ambition
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
Flickr beefs up back-end for better search & access
Yahoo! Inc. has released a number of major updates to Flickr, desktop and mobile, introducing a more intelligent search tool and set of features that...
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
Week in Review: A new startup star on the horizon?
Not surprisingly, DNA founder Karamjit Singh’s thoughts this week revolve around Joel Neoh and what he brings to the table with his latest foray into...
