Ad Tech Reports to Wall Street; Weve Subsumed by O2
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth; Weve subsumed by O2 amongst...
Tagged: new
Criteo APAC Clocks 74% Revenue Growth in 1Q15; Publicis to Bring Digital Consultancy to Singapore
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Criteo...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
UNIQLO assigns digital duties in Hong Kong to Isobar
UNIQLO has awarded its digital mandate in Hong Kong to Isobar, following a competitive pitch. The agency will work with UNIQLO on its overall digital...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
Venture Capitalists Bet Google is Vulnerable in Mobile
For many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making...
The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks,...
Confidence in digital grows; metrics remain a challenge for APAC marketers
Confidence in the value of digital marketing continues to grow even as the Asia Pacific region’s marketers struggle to validate performance and build a business...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
400 yrs of media evolution squeezed in one device: Raghav Bahl on ‘mobile’
While he is a business leader, entrepreneur and author & editor, simply put, Raghav Bahl, the Founder & Chairman of Quintillion Media, has played a key role in...
Hungama’s Neeraj Roy on the content fortress in mobile mktg
Mobile marketing has not only defined a new medium for content but also transformed the way and the quantum of content consumption that is taking...
#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
The Video Ad Market Could Be Unrecognizable In 6 Months
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO...
FoodPanda raises another US$100mil, total US$310mil since launch
FoodPanda has announced a new funding round of US$100 million, led by Goldman Sachs. Existing investors, among them Rocket Internet SE, also participated in the...
50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
