Omnicom Alum Josh Jacobs Hopes To Kik-Start Data-Driven Advertising In A Messaging Platform
When Canadian messaging platform Kik, which aims to become the “WeChat of the West,” hired former Accuen CEO Josh Jacobs as its president of Kik...
Tagged: new
For Business Insider, growth beats profits (for now)
Subscribe: iTunes | RSS When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider,...
How Mad Men’s finale helped Coke and McCann
Mad Men, the popular award winning TV show about the advertising world, recently came to an end after seven seasons. The finale drew more than...
Google adds buy button for YouTube ads
Moving on to the next chapter in its advertising business, Google has now added YouTube videos to the mix that it offers for the advertisers....
Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
AOL Expands Programmatic Targeting and Attribution for Mobile Apps
Enables ONE by AOL customers to efficiently target audiences within mobile apps and measure ad impact, from TV to mobile. New York, NY – AOL...
PHD APAC’s Susana Tsui on agency transition from bldg reputation to driving growth
From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the...
Adobe Advances Programmatic Advertising With New Dynamic Creative Technology
Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer Adobe Summit Europe 2015 LONDON – At Adobe Summit Europe, the company’s annual digital marketing...
Can You See Me Now?
Dave Hendricks, LiveIntent, president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probablistic targeting. If you...
Ad Tech: Not Even The Beginning Of The End
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t...
How hybrid models & social TV are changing audience measurement
The rise of technology created a whole new set of challenges for research organisations, especially in context to audience measurement. While device proliferation requires capturing...
Netflix Said to Seek Route Into China With Wasu
Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country’s $5.9...
ADARA Introduces New Predictive Analytics Products
Leveraging its Unique View of the Complete Consumer Travel Booking Cycle, ADARA Expands its Magellan Platform to Help Companies Architect their Products, and Better Understand...
AOL Buy Heralds Telco Stack War; Transparency Takes Top-Billing
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad...
TubeMogul-Site Tour Deal Integrates Out-Of-Home, Video Ads; Most HK Advertisers Unhappy with Cross-Channel Campaigns
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: TubeMogul-Site...
Are Your Video Ads Making an Impression?; Annual Global Advertising Spend on Mobile Devices is Expected to Reach $105bn by 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
