WeChat’s Tencent enters music-streaming fray with Joox
The music streaming world just got a whole lot more competitive, especially in Malaysia, with a new player joining the ranks of Spotify, Deezer and...
Tagged: new
How Germany Moves Out of the Programmatic Slow Lane
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively...
‘It’s unnatural’: What agency creatives really think about vertical video
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last...
Vista Equity Partners to Acquire a Majority Stake in Mediaocean
Acquisition signifies new phase of growth and innovation New York, NY – Mediaocean, a leading software company for the advertising world, today announced that a majority...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
Which APAC agencies understand digital the best?
Now that the dust has settled down on the Cannes Lions International Festival of Creativity, let us look at the agencies which got their digital...
APAC bags 6 Lions for Branded Content & Entertainment
Out of a total of 63 awards given under the Branded Content and Entertainment category at the 62nd Canned Lions International Festival of Creativity, APAC bagged...
Stamp your in-store Snapchats with custom Lilly Pulitzer prints
Lilly Pulitzer, the legacy women’s retailer known for its colorful printed patterns, is collaborating with Snapchat to offer custom Lilly prints for customers to stamp onto...
New Ooyala Study Shows Mobile Audiences Matter Most For Video Consumption and Advertising Growth
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
MMA Webinar to Focus on FCC Proposal of New TCPA Laws
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t...
Five APAC entries shortlisted for Titanium & Integrated Lions
Out of a total of 37 entries that have made it to the Titanium & Integrated Lions shortlist for The 62nd Cannes Lions International Festival...
Australia leads APAC Branded Content & Entertainment shortlist
The 62nd Cannes Lions International Festival of Creativity has a total of 143 entries that have made it to the Creative Data Lions shortlist. APAC...
Russian startup delivers vocab-booster on Apple Watch
Easy Ten, a subscription-based app that helps you learn a new language that is now also available for the Apple Watch, was the brainchild of...
‘Fast-track Asia’ Main Driver of Global Ad Spend; Blismedia Working to Add “3rd Dimension” to Location Data
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ‘Fast-track Asia’...
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
