Total Automation May Put Publishers Back On The Map
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara,...
Tagged: new
Why innovation is a must for brands, agencies & startups
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
Big data software to grow by 50%: Ovum
The big data software market will grow nearly six fold by 2019, according to a report by Ovum. The report highlights that while big data...
Media tablets sales volume in Vietnam up by 34%
The penetration of media tablets has deepened in Vietnam as more entry level models are introduced to provide affordable options to consumers in this emerging...
Differentiate instead of engaging in price wars: Ericsson to operators
Malaysian mobile operators have a golden opportunity to differentiate themselves from the competition, but only if they can capitalise on new business strategies and avoid...
The Festival of Creativity (Powered By Data)
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of...
What does ad:tech ASEAN hold for new-age marketers?
Marketing and advertising experts across the digital arena are ready to be a part of the ad:tech ASEAN conference this year. The two-day event from...
Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m
In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the...
AdMedia Partners Advises GlynnDevins in Securing a Strategic Private Equity Investment
M&A firm advises marketing and advertising agency in the senior living space in transaction with Falfurrias Capital NEW YORK – M&A advisory firm AdMedia Partners,...
Barton F. Graf: We can be serious, too
Subscribe: iTunes | RSS It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi &...
The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
Sociomantic Labs enters China market
Sociomantic Labs, the provider of programmatic display advertising solutions for the world’s top advertisers, has launched its operations in China, represented locally with a new...
AOL takes over majority of Microsoft’s ad business
AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and...
