Australia leads APAC Branded Content & Entertainment shortlist
The 62nd Cannes Lions International Festival of Creativity has a total of 143 entries that have made it to the Creative Data Lions shortlist. APAC has 19 entries in the category with Australia leading with six entries. Japan and New Zealand follow with three entries each, while Singapore has two.
Malaysia, Philippines and India each have one entries.
DDB Group Melbourne has two entries for its ‘Radiant Return’ campaign for PZ Cussons. Ogilvy and Mather, Clemenger BBDO, Leo Burnett and McCann are some of the other agencies shortlisted.
The APAC entry details are as follows:
| Title | Client | Entrant Company | Country | Agency | |
| 3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” | NTT DOCOMO | TOKYU AGENCY Tokyo | JAPAN | TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | |
| NINJA HIGH SCHOOL GIRL | SUNTORY BEVERAGE & FOOD | HAKUHODO Tokyo | JAPAN | HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo | |
| MATSUKO-ROID | NATURAL EIGHT | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. Tokyo | |
| RADIANT RETURN | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA | DDB GROUP MELBOURNE | |
| THE SOFTTEST | UNILEVER | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | |
| RADIANT RETURN | PZ CUSSONS | DDB GROUP MELBOURNE | AUSTRALIA | DDB GROUP MELBOURNE | |
| FORTUNE MOTHER EXCHANGE | ADANI WILMAR | OGILVY & MATHER MUMBAI | INDIA | OGILVY & MATHER MUMBAI | |
| PEPPER HACKER | MARS FOOD AUSTRALIA | CLEMENGER BBDO SYDNEY | AUSTRALIA | CLEMENGER BBDO SYDNEY | |
| TINNYVISION | NZ TRANSPORT AGENCY | CLEMENGER BBDO WELLINGTON Wellington | NEW ZEALAND | CLEMENGER BBDO WELLINGTON Wellington | |
| SHINE | CANON | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN | THE NORTH FACE KOREA | INNORED Seoul | SOUTH KOREA | INNORED Seoul | |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | TRAFFIK Sydney | AUSTRALIA | TRAFFIK Sydney | |
| THE SELF-LESS MIRROR | HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH | LEO BURNETT TAIWAN Taipei | CHINESE TAIPEI | LEO BURNETT TAIWAN Taipei | |
| THE EVEREADY BOOK OF PLAY | ENERGIZER MALAYSIA | TBWA GROUP KUALA LUMPUR | MALAYSIA | TBWA GROUP KUALA LUMPUR | |
| DUMB WAYS TO DIE: THE GAMES | METRO TRAINS MELBOURNE | McCANN MELBOURNE | AUSTRALIA | McCANN MELBOURNE | |
| FAVOURITE CHILD DETECTOR | PRIME TV | FCB NEW ZEALAND Auckland | NEW ZEALAND | FCB NEW ZEALAND Auckland | |
| THE SOFTTEST | UNILEVER | OGILVY & MATHER SINGAPORE | SINGAPORE | OGILVY & MATHER SINGAPORE | |
| LIVE DIVE | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| JASMINE | TV5 | ACE SAATCHI & SAATCHI Manila | THE PHILIPPINES | ACE SAATCHI & SAATCHI Manila | |
