Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact information so that the marketer can keep in contact with them and try to make them a customer. Now Facebook’s going to make it easier for marketers to collect that contact information.
Facebook is starting to test a new mobile ad format called “lead ads” that marketers can use to ask people to sign up for email newsletters or a request a call for a price estimate. Facebook began testing these new ads in February and is running them with a “few dozen advertisers” around the world, said Facebook’s head of product marketing for direct-response advertising Maz Sharafi.
These are the types of forms that marketers may already feature on their sites but molded into a Facebook mobile ad and with a twist: Facebook will automatically fill out the forms with information from people’s Facebook profiles, such as their names and email addresses.
