DG and Marin Software Announce Search Marketing Integration
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution New York, NY – DG (NASDAQ:DGIT), the world’s leading multiscreen ad management company, and Marin...
Tagged: mobile
U.K. Mobile Ad Spend Climbs 127% Year-on-Year
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
Experian Debuts Mobile Consulting Services
According to the latest industry research, mobile banking will grow 300 percent by 2016. To capitalize on this mammoth opportunity, Experian is launching a mobile...
EA Sports runs leading edge mobile campaign to launch FIFA 14
FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever. This year, EA Sports...
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
How One Adult Site Attracts Mainstream Advertisers
Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences. A growing number are turning to adult websites...
Location Marketing: London recycle bins track pedestrians as they pass
A very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street....
iPhone 5s Ranks as The Top Smartphone Seller at Major U.S. Carriers
Apple’s iPhone 5s has knocked the Samsung Galaxy S4 out of the top sales spot at the nation’s top four U.S. carriers. The latest tracking...
Mobile advertising to grow 7x fasterthan desktop internet ads
Mobile advertising is definitely on a growth spurt these days. According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of...
IBM Buys Mobile Messenger Xtify To Connect Commerce And Ads
IBM is continuing to sharpen its focus on building its enterprise-based approach to mobile commerce and advertising with the acquisition of Xtify, a company that...
Millennial Media Launches Comprehensive Suite of Mobile Measurement Products
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
Apple takes over as worlds most valuable brand
This story is less about mobile advertising and marketing specifically, but more about the overall perception of value in the marketplace. For many years, the...
Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
Samsung Taps PayPal to Simplify Mobile Payments
Carey Kolaja, VP of Global Product Solutions at PayPal, says Samsung has turned to PayPal to simplify the mobile payments process for its global army...
OpenX Appoints John Gentry as President
Veteran Technology Executive Will Assume Responsibility for Operations as Company Continues to Scale Globally LOS ANGELES – OpenX Technologies, Inc. (OpenX), one of the world’s leading...
Autobytel Makes Strategic Investment in Newly Formed AutoWeb to Help Launch Innovative, Targeted PPC Marketplace for Online Automotive Advertisers
Investment Positions Autobytel to Capture Larger Share of Online Automotive Revenue; Help Auto Manufacturers Reach Highly Targeted Car Buyers IRVINE, Calif. & MIAMI – Autobytel Inc. (Nasdaq: ABTL), the...
