The Weekly Digital Marketing Update @ Copenhagen INK (14-10-2013)
Asia Digital Marketing News Social Media Marketing: The ROI is Not MIA Here’s What Happened in Mobile Marketing This Week Infographic: The Social Media Facts...
Tagged: mobile
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
Here’s What Happened in Mobile Marketing This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. IAB: Mobile Advertising...
Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
Hulu CEO Pick Said to Be Fox Exec Experienced in Negotiating With Pay-TV Services
Hulu, the video streaming service controlled by Walt Disney Co. and 21st Century Fox. is close to naming Fox executive Mike Hopkins as its CEO,...
Infographic: The Social Media Facts of 2013
As 2013 rapidly draws to a close, the year in social media is shaping up to have been one for the ages. In particular, Twitter’s...
GPShopper Brings New Mobile Marketing Resources to Retail
With the holiday shopping season fast approaching, it’s a great time of year to introduce new mobile marketing solutions for retailers large and small. To...
KissMyAds Introduces Mobile Traffic Switch to Segment and Maximize Mobile Audience Monetization
· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi · New technology drives conversion rates and revenues for publishers and...
Marin Software Appoints e-Commerce and Cloud Infrastructure Innovators to Board of Directors
Veteran Technologists James Barrese, CTO of PayPal, and Allan Leinwand, VP and CTO of Cloud Platform and Infrastructure for ServiceNow, to Join Marin Software Board...
IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013
Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue...
Urban Outfitters Preps for Holidays With Mobile Investments
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters. The retailer...
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands Are Victimized
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
Groupon’s mobile success: half of revenues from mobile
Daily deals pioneer Groupon, has announced that it is now getting nearly half of its revenues from purchases made via a mobile device, with less...
Registration Continues for Thursday’s Emergency Mobile Marketing Webinar
As MMW has been reporting in recent weeks, the FCC will soon begin enforcing a strict new set of rules governing marketing calls and text...
EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech
Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time,...
CPXi Acquires AdReady
CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York – Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic...
