MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
Tagged: mobile search
Data pick of the day: 67% of teen mobile internet users watch videos
Over two thirds of teens who use the mobile internet are watching video clips each month – a figure which puts them very slightly ahead...
Zuck’s Next Mobile Move May Be His Biggest
What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant. According...
Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads...
YP, OpenX Join Forces In Programmatic Deal
The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid...
Digital recruitment firm Ultimate Asset sets shop in Singapore
Digital recruitment agency Ultimate Asset, based in the UK, has kicked off operations in Singapore. Company officials inform that the development comes on the back...
‘Angry Birds’ Maker Dives Deeper Into Video And Native Ads, Eyes Programmatic Direct
Rovio, the creator of the “Angry Birds” mobile game franchise, was one of the first companies to explode in the mobile gaming space. Mobile gamers...
Twitter Embraces App Install Ads
Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite,...
Data pick of the day: 34% users search products to buy through mobile
At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to...
As brands fall short in their storytelling…
Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but...
Yoose expands to North Asia with senior hire
Yoose, the global hyper-local mobile ad network, has appointed Stuart Dobbin as Regional Head, North Asia. The role will be based in Hong Kong to...
TreSensa CEO Bets On Games Built For The Mobile Web
Who will win the mobile race—native or Web apps? Mobile game publisher and distributor TreSensa is betting on the latter. The New York City-based startup,...
Apple’s iAd Builds Attribution Support, But Lags Behind Facebook
Apple has been slow to improve its offerings around mobile app installs, but it’s showing signs of life. Last week, the company issued its first...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
Epicurious Partners With inMarket to Use In-Store Tracking Beacons
Cond Nast’s 19-year-old recipe warehouse Epicurious is the latest company to join food purveyors such as McCormick in tapping tech firm inMarket’s expanding network of...
Chivas18 looks to crowdsourcing to reignite HK’s movie making spirit
The Hong Kong film industry has been one of the more mature and vibrant industries in the region. However, over the last few years other...
