Mobile Gaming: A Growing Opportunity For Marketers
Several recent studies have confirmed that gaming continues to dominate as one of the most popular activities on mobile, and therefore represents a clear opportunity...
Tagged: mobile search
Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
Monitise:Helping Banks become “Media Channels”
One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities...
How Three Targeting Tools Can Drive Mobile RTB Adoption
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Myths That Drive Publishers Onto The Ledge
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead...
Data pick of the day: 54% tablet users share device
Compared to mobiles or laptops, it appears that sharing devices is a trend much more pronounced in tablets. Data from Global Web Index indicates that...
For Facebook, Measuring Across Devices And Apps Is A Huge Focus
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham...
Zample: Increasing Relevance by Listening
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving...
Twitter Exec: Seize the Moment with Digital Marketing
Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as...
Data pick of the day: 72% of teen second screeners like chatting
Second screening viewing has led to various implications for media owners and advertisers. The behaviour, most rampant in the younger audiences, has opened up new...
Sizmek To Roll Out AdTruth-Powered Feature
Connecting consumers across devices is on every advertiser’s mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. On Monday,...
iPhone 5s Remains King of the Domestic Smartphone Jungle
Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could...
Burufly hits 1mil users, eyes mobile push
Having hit one million registered users and over 600,000 monthly visitors, Indonesian-based startup Burufly is celebrating with a contest. Gabey Goh speaks to the founder...
Will Twitter Ignite The App Install Wars?
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads...
Debunking the Mobile Exchange Myth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Build Your Own iAd: Apple Throws Open Door to Platform
Apple is making its advertising ecosystem more accessible. Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench,...
