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Twitter Embraces App Install Ads

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Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that connects Twitter with the mobile ad exchange it inherited when it acquired MoPub last September. Advertisers shouldn’t try to jump on board quite yet, however: The […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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