FindDoc awards PR mandate to The Hoffman Agency
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed...
Tagged: mobile gaming
AppLovin Is Snapped Up For $1.4B, Latest Acquisition By A Chinese Firm
AdExchanger | Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm...
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Kit Kat’s break with Twitter
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
How SEA SMBs can win with conversational commerce
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
Dentsu Aegis Network acquires Perfect Relations Group in India
Dentsu Aegis Network has acquired Perfect Relations Group, a public relation (PR) firm in India, to become a member of Dentsu Aegis Network India, retaining...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Power to the shopper
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden...
Glispa’s Stack Was Missing Programmatic, So It Snapped Up Mobile Native Ad Exchange Avocarrot
AdExchanger | Glispa keeps scooping up companies. On Tuesday, the Berlin-based mobile ad platform plunked down an undisclosed sum to buy native mobile ad exchange...
Ogury Raises $15 Million In Series B Funding Led by Idinvest Partners
Funding to support international growth, product development and talent acquisition Ogury, the factual mobile data specialist, has raised $15 million in a Series B funding...
AOL Brazil Introduces First Look Guaranteed; Adsmovil Partners with Appsflyer in Brazil
In this week’s LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions;...
