AppLovin Is Snapped Up For $1.4B, Latest Acquisition By A Chinese Firm

AdExchanger |

Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm for $1.42 billion dollars. “AppLovin” could also be used to describe the scene in China right now, where consortia of institutional investors have mobile fever. This acquisition, which was confirmed on MondayContinue reading »

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Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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