Top 5 Conversation Volume States for Each Vice Presidential Candidate
The following is a guest contributed post from Amit Avner, Founder and CEO of Taykey. This past Tuesday marked the first and last Vice Presidential...
Tagged: mobile gaming
IPG Mediabrands launches health agency Healix
IPG Mediabrands, the global media arm of Interpublic Group has launched Healix, a new global division focused on Life Science and Healthcare brands. As part of...
Google, Apple Not Interested in Twitter
CNBC confirmed late Wednesday that Google and Apple are of the list of possible suitors for Twitter. “According to sources close to the situation, Google...
Cleanly Looks To Clean Up With On-Demand Laundry Service
AdExchanger | This is the seventh installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them (and...
How The Athlete’s Foot used programmatic TV buying to increase sales
The Athlete’s Foot wanted to raise awareness and sales for the Asics Nimbus shoe model during a three-week exclusive selling window. The target audience was...
Adknowledge Asia & metaps+ partner on social mktg campaigns in Korea
Social and video advertising technology company Adknowledge Asia has partnered with metaps+, a South Korean big data-based mobile marketing solution provider, to support local and international...
Innisfree gets YouTube stars together to target Malaysian millennials
Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customisation offering for their range of cushion compact...
Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
Thomas Cook enters Chinese market with a WeChat VR game
Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market....
Adobe & Microsoft sign cloud partnership
At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of...
Customer Experience Drives Allstate’s Mobile Strategy
AdExchanger | At Allstate, the experience comes before the advertising. “You need to create value before you can market against that value – you can’t go...
APAC consumers less satisfied with mobile purchases: IAB report
While mobile browsing and purchasing has boomed across the globe, APAC leads the way for frequent mobile purchases. Globally, nearly a quarter of mobile users make...
Bloomberg Media to provide news on Japan’s LINE
Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection...
Havas Media ANZ bolsters commercial expertise team
Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged...
Aki Technologies Secures $3.75 Million Seed Round to Help Brands Own the Mobile Moment
Strategic Investment Fuels Aki’s Mission to Conquer Mobile Ad Inefficiency through Mobile Moment Targeting & Insights San Francisco, CA – Aki Technologies, the first platform...
It’s R.I.P. for SSPs: Here’s Why
Looking at the ad tech landscape, I cannot help but be struck by the number of dubious companies vying for a cut of the marketing...
