What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
Tagged: mediabrands
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
Forget Traditional Media: Online Search Now Most-Trusted, Popular Media Source
In another blow to beleaguered traditional media, a recent poll discovered that online search engines are winning the battle for status as most-trusted media source....
Why Twitter’s more popular on Madison Avenue than Wall Street
Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints...
Direct Sales And Programmatic: A Happy Medium?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at...
The Viewability Mess We’ve Created
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay...
Dentsu Aegis Network acquires majority share of BWM Group in Australia
Dentsu Aegis Network has acquired BWM Group in Australia, scaling its creative credentials in the market and strengthening the Dentsu Aegis Network business in Australia....
What Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Verizon Has Given The Zombie Cookie A Kill Switch
Verizon’s zombie cookie is now killable. In a development initially reported by The New York Times, the telco will allow its users to opt out from what the privacy...
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Monetization and Programmatic Among Top Priorities for Developers and Publishers in 2015
Millennial Media Reports on Developer and Publisher Goals in ‘State of the Apps’ Report BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, is...
Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
Ahead of global media review, Unilever consolidates search biz with Resolution
Unilever has consolidated its search engine marketing and search engine optimisation duties with Omnicom’s Resolution Media following a pitch process. Resolution will work with sibling...
Three Facebook Ad Trends to Prepare For in 2015
Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world’s largest social network in the coming...
