Copenhagen INK

The Viewability Mess We’ve Created

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Measuring the viewability of ads is now a reality that’s not going away. The intent behind this is good and the reason why we should… Continue reading »
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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