Mobile is not a tiny billboard
The total spend on mobile advertising increased from USD 2.3 billion in 2010 to 25 billion in 2014 (Statista 2015) – that’s approximately a 246...
Tagged: mediabrands
The Justine Sacco redemption tour: Too little too late?
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
What’s Hiding Behind That Iframe?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
SpotXchange and RTL Nederland Announce Joint Venture for the Benelux Region
SpotXchange expands footprint in Europe DENVER – The two RTL Group companies SpotXchange and RTL Nederland (RTL) join forces. Today the leading video inventory management...
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Trending in India: The multi-faceted ICC Cricket World Cup
News in follow-up to the sweeping victory of Arvind Kejriwal’s Aam Aadmi Party at the Delhi Assembly elections was in abundance to keep the Indian...
Watch Out Video, Here Comes the Cinemagraph — and Facebook Thinks It Could Work Some Social Media Magic
“What if there were an ad that you just couldn’t draw your eyes from?” asks Garett Sloane in a very interesting recent post in AdWeek....
India: political parties + social media = election campaigns
Media publications across India have attributed Aam Aadmi Party’s (AAP) historic win as end of PM Narendra Modi’s ‘honeymoon’ period. But what could have possible...
Opinion Leaders Please Step Forward?
Chris Bourke, Qriously, commercial director, EMEA, asks if ‘opinion leaders’ responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett...
Unilever awards tea brand Sariwangi’s digital mandate to OgilvyOne Indonesia
OgilvyOne Indonesia has been awarded the digital marketing responsibilities for Sariwangi, Unilever Indonesia’s local tea brand, following a competitive pitch. This follows Ogilvy Indonesia’s recent...
Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
PubMatic CEO: "Media Arbitrage Models Aren’t Profitable"
As publishers respond to requests for private marketplace and automated guaranteed deals, logistical challenges mount. Publishers must bring in an advertiser’s data and package inventory,...
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
FB’s revised algorithm forces brands to rethink roles of key social platforms
It’s been long drawn out, but it’s finally happened: Facebook organic reach is no longer effective in isolation. This has ramifications for how brands choose...
Coming Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
