Oreo takes China’s fashionistas to a ‘wonderfilled’ world
Continuing from the launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by...
Tagged: mediabrands
Facebook’s Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to...
Bloomberg aims for broader audience with new site
Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new...
Axiata believes it's not too late to tackle digital media play
The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last...
Rant Wants To Raise More Money To Take On Vox, BuzzFeed
When Rant Inc. founder Brett Rosin created RantSports.com out of 150 sports blogs he pulled into one centralized hub, it became the foundation of what...
Komli Media ups focus on cross device solutions & creative product
Komli Media has launched Komli Brand, offering display, rich media and video solutions across mobile, tablet and desktop devices. With growing digital consumption in the...
This Chinese New Year McDonald’s China says, ‘You are my CNY’
McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the...
Mark Read succeeds Daniel Morel as Wunderman Global CEO
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO....
Quaid Media Aims to Shake Up Mobile User Acquisition by Making TV Advertising Accessible to App Developers
New all-in-one service, Burst TV, makes it affordable for app marketers to harness the brand-building power that’s made TV the dominant advertising medium Berlin, Germany...
Marketers watch with some skepticism as ICICI enables ‘Twitter-banking’
ICICI Bank Ltd, a private sector bank in India has launch a banking services initiative through social media platform Twitter that enables ICICI Bank customers to transfer...
MINI goes Aussie to celebrate Australia Day
MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
Illiquid Media Markets Leave Industry Flying Blind
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AOL Streamlines; Marissa Mayer On Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that...
Movie Studio Relativity Media Invests In Say Media, And Becomes A Customer
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use...
PK4 Media Adds Interactive Method to Skip Video Advertisements and Increase Brand Awareness
Technology Provides Brand Engagement And Verifies Actual Human Presence LOS ANGELES, CA – PK4 Media, a performance-based digital media company, announced the availability of an...
