We Need To Fix The Ad Tech Talent Drought
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: mediabrands
The new power equations of the mobile ad business
After several years of slow to medium growth, 2014 was finally the year in which mobile advertising came to the fore. What was also significant...
Apple Reportedly Delays February 24th Media Event
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and...
Digital Ad Attribution: Treat It Like A Billboard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Viewability Is Good, But Engagement Is The Better Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and...
MINI Australia sets foot on Chinese social media with Sina Weido
In an Australian first, MINI Australia has established an official brand presence on Chinese social media site Sina Weibo, which is aimed at reaching digital...
The Rise of the B2B Ad Network? – LinkedIn Unveils New Targeting Opportunities
B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the unveiling of its prospecting tool...
InMobi and Starcom MediaVest Group Announce European Partnership
Industry-leading strategic partnership to drive mobile advertising across Europe London, United Kingdom – InMobi, the world’s most powerful mobile advertising platform and Starcom MediaVest Group...
The Echo Chamber: The New Agency Programmatic Strategy Revealed… in Two Handy Visuals
As reported by ExchangeWire this week, Publicis is re-organising some of its programmatic trading functions within the group with internal agencies now spearheading programmatic buying....
ICC Cricket World Cup hosted by Australia, New Zealand & Facebook
In what is being touted as the first truly digital World Cup, the ICC Cricket World Cup 2015 has utilised social media and mobile significantly to connect with audiences....
Lionsgate takes an unprecedented social media route for ‘Hunger Games’
Lionsgate is taking the social media route for the home video release of its movie ‘The Hunger Games: Mockingjay – Part 1′. Partnering with Sizmek, the social media...
Location-Based Advertising: What Role Can Publishers Play?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of...
Failed 1999 Merger Paved Way For Facebook Dominance, People-Based Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors
Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the...
Havas Media Group, NewsCred form global partnership
Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the...
HP’s enterprise tablet strategy takes shape
At a recent media event in Singapore, HP’s Printing and Personal Systems (PPS) Group – soon to be known as HP Inc. – introduced a...
