When It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: media
Programmatic Is Strategic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
Q1 Roundup: Digital Media Strength Propels Agencies
With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world’s largest agency holding company...
What is leading to mobile videos’ 90 pc completion rate?
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
The New York Times explains its new explainer site
If you’re looking for journalism that explains the complexities of politics, policy and the world in general, there’s no shortage of content out there for...
Digital recruitment firm Ultimate Asset sets shop in Singapore
Digital recruitment agency Ultimate Asset, based in the UK, has kicked off operations in Singapore. Company officials inform that the development comes on the back...
Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of...
There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts...
MaGIC CEO: I’m not about fluff or hype
In her third day on the job, MaGIC’s CEO Cheryl Yeoh meets entrepreneurs and the media, including DNA founder Karamjit Singh who had a quick...
Land Transport Authority SG appoints Dentsu for new campaign
Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
Nissan to startups: Work for the money
So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared...
Startups & Bitcoins: hot topics among young Singaporeans on social media
It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub....
Chivas18 looks to crowdsourcing to reignite HK’s movie making spirit
The Hong Kong film industry has been one of the more mature and vibrant industries in the region. However, over the last few years other...
