Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
Tagged: media
MRC Standards Are Only A Starting Point For Viewability
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in...
Monitise:Helping Banks become “Media Channels”
One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities...
How Three Targeting Tools Can Drive Mobile RTB Adoption
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Myths That Drive Publishers Onto The Ledge
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead...
‘In-House’ Media Progression Underpins Comcast AdDelivery, Adstream Alliance
Comcast AdDelivery on Tuesday struck a deal with digital ad distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each...
SCA Hygiene continues relation with OMD in Australia
SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership...
VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
Zample: Increasing Relevance by Listening
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving...
Vox.com Aims to Bring Context to News With ‘Card Stacks’
Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants...
Data pick of the day: 72% of teen second screeners like chatting
Second screening viewing has led to various implications for media owners and advertisers. The behaviour, most rampant in the younger audiences, has opened up new...
Social Media: A Strong Influence on Millennial’s Buying Habits
At last some concrete evidence confirming a trend that has seemed likely. A recent study has shown that, compared with older generations, the buying habits...
Netseer CEO Talks Contextual Ad Targeting Trends, New Viewability Tool
Ad-targeting company Netseer is one of the pioneers in contextual ad targeting, but as advertisers changed their focus from placements to audiences, the 8-year-old company...
Jonah Peretti & Co. Get Owned: Watch the ‘Wolf of BuzzFeed’ Spoof Trailer
Our Clip of the Week is the “official trailer” for a movie that doesn’t exist — but that we kind of wish did. “The Wolf...
IDC: RTB-Based Guaranteed Media To Near $10B By 2018
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next...
Is A Second Wave Of Social CRM Consolidation Upon Us?
Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies....
