As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are...
Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the...
Edwin Yapp speaks with Jayaram Nagaraj, Astro Radio’s head of new media to find out how his team a successful transition into cloud computing Via...
Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/05/2014
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New...
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/05/2014
If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent. Chinese...
Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only when said resources are used...
One of India’s most influential superstars, Rajinikanth, makes his much awaited debut on social media through Twitter today. This marks the star’s debut in the...
Isobar has made one more change to its leadership team in China, promoting Rohan Lightfoot to Managing Director of Isobar Shanghai. With the intention to...
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/05/2014
The Los Angeles Times is introducing a redesign tonight that moves the 132-year-old newspaper closer to the vanguard of mobile-first web design, with a look...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/05/2014
It’s time to get ready for the festival that started it all. In less than one month the eighth annual Internet Week takes over New...
Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to...
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