by Copenhagen INK ·
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. There has been discussion recently on whether programmatic is a strategy or not. I believe programmatic is not a strategy, but it isstrategic. Here’s why. […]
Via: AdExchanger
Tags: communitydigitaldigital advertisingdigital campaigndigital marketinginteractioninteractivemediamedia buyMedia Landscapemedia mixmedia planmediabrandsonlineonline advertisingonline marketing news asiaonline videostrategy
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 14/09/2013
by Copenhagen INK · Published 30/07/2013
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