OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Tagged: media
USA Today Sports Rides Programmatic For Supply Surges
Sports content consumption fluctuates – down in the offseason, then surging around major sporting events. How can a publisher manage? Gannett-owned USA Today Sports Media...
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
The Echo Chamber: So You Are In Ad Tech… What Does That Mean?
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it...
Headway Digital Releases MoBrain 2.0 at Mobile World Congress
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform...
Facebook’s Inventory-Ads Rollout Foreshadows An Ad-Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ranbaxy parks digital mandate with Havas Media Group India
Ranbaxy has appointed Havas Media Group India as the digital AOR for its consumer healthcare brands post a multi-agency pitch, which included the incumbent in addition to...
Rubicon Project Q4 revenue up by 49%
Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of...
Brand-Based Ad Networks: Better For A Mobile Publisher’s Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
We Need To Fix The Ad Tech Talent Drought
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Apple Reportedly Delays February 24th Media Event
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both roll out new products and...
Digital Ad Attribution: Treat It Like A Billboard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Viewability Is Good, But Engagement Is The Better Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and...
InMobi and Starcom MediaVest Group Announce European Partnership
Industry-leading strategic partnership to drive mobile advertising across Europe London, United Kingdom – InMobi, the world’s most powerful mobile advertising platform and Starcom MediaVest Group...
The Echo Chamber: The New Agency Programmatic Strategy Revealed… in Two Handy Visuals
As reported by ExchangeWire this week, Publicis is re-organising some of its programmatic trading functions within the group with internal agencies now spearheading programmatic buying....
ICC Cricket World Cup hosted by Australia, New Zealand & Facebook
In what is being touted as the first truly digital World Cup, the ICC Cricket World Cup 2015 has utilised social media and mobile significantly to connect with audiences....
