Rubicon Project Q4 revenue up by 49%
Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of 49 per cent – a number well above the midpoint of its guidance and ahead of consensus Wall Street expectations, as per Thomson Reuters.
Rubicon reported a 38 per cent increase in managed revenue – the media spend transacted through its platform in a given period – which is an important operating metric for both internal and external evaluation purposes.
“For the full year, revenue increased 49 per cent, managed revenue grew to USD 668 million, and Adjusted EBITDA grew 70 per cent, outperforming the expectations set during our IPO process. It’s an exciting time to be in the advertising market—a market that is increasingly embracing automation,” said Frank Addante, Founder, Chief Executive Officer and Chief Product Architect at Rubicon Project.
Additionally, it reported USD 0.25 in Q4 2014 Non-GAAP earnings per share versus street expectations of USD 0.03 per share, so Rubicon is 733 per cent ahead of Wall Street expectations for Q4 Non-GAAP earnings per share.
“As expected, we continue to see an acceleration in the adoption of automation technologies to trade premium advertising inventory. For example, we have recently grown our base of direct seller integrations to include more than 50 per cent of the comScore 100 publishers in the US and also have strong market share with sellers in several key international markets, including the UK, France, Italy and Australia. Our marketplace is increasingly being recognised as a de-facto standard for premium sellers to maximise their revenue while ensuring brand safety,” said Mr Addante.
“…we have grown our integrations and relationships with premier Buyers, such as DigitasLBI and Amnet Group, a division of Dentsu Aegis Media, demonstrating the confidence Buyers have in our technology. Buyers have also significantly increased their average spend on our marketplace. For example, one of our DSP customers approximately doubled its spending on our marketplace in 2014,” he added.
