Location-Based Advertising: What Role Can Publishers Play?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of...
Tagged: media
Failed 1999 Merger Paved Way For Facebook Dominance, People-Based Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors
Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the...
HP’s enterprise tablet strategy takes shape
At a recent media event in Singapore, HP’s Printing and Personal Systems (PPS) Group – soon to be known as HP Inc. – introduced a...
The Justine Sacco redemption tour: Too little too late?
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
What’s Hiding Behind That Iframe?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
SpotXchange and RTL Nederland Announce Joint Venture for the Benelux Region
SpotXchange expands footprint in Europe DENVER – The two RTL Group companies SpotXchange and RTL Nederland (RTL) join forces. Today the leading video inventory management...
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Trending in India: The multi-faceted ICC Cricket World Cup
News in follow-up to the sweeping victory of Arvind Kejriwal’s Aam Aadmi Party at the Delhi Assembly elections was in abundance to keep the Indian...
Watch Out Video, Here Comes the Cinemagraph — and Facebook Thinks It Could Work Some Social Media Magic
“What if there were an ad that you just couldn’t draw your eyes from?” asks Garett Sloane in a very interesting recent post in AdWeek....
India: political parties + social media = election campaigns
Media publications across India have attributed Aam Aadmi Party’s (AAP) historic win as end of PM Narendra Modi’s ‘honeymoon’ period. But what could have possible...
Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
PubMatic CEO: "Media Arbitrage Models Aren’t Profitable"
As publishers respond to requests for private marketplace and automated guaranteed deals, logistical challenges mount. Publishers must bring in an advertiser’s data and package inventory,...
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
Coming Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
