#sowhoknew: Missed SXSW? Read the 2-min ‘skinny’ right here…
Didn’t make it to Austin TX for SXSW ‘15? Want to know what went on across the 800+ sessions? Take a 2-minute timeout to read...
Tagged: media
Xaxis Taps Tech Industry Executive Karl Bunch as VP, Global Product Development
NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has named Karl Bunch as vice president, global product development. Bunch...
Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile
As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing, is making moves to marry shopper marketing...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Patrick Grove’s South-East Asian gamble on VOD
Patrick Grove has thrown his hat into the South-East Asian online video ring, and he is betting on entrepreneurial flair and his New York-based partner,...
Like-pocalypse now: The biggest losers in the Facebook purge of 2015
Facebook is purging likes from inactive accounts, and Etsy’s Facebook page has been completely decimated. Etsy, the platform for buying and selling homemade goods, lost nearly...
How French Publishers Reclaimed Programmatic By Creating La Place Media
Five of the biggest media players in France banded together to create a joint venture, La Place Media, to grow their programmatic revenues through a...
Mobile Video Poised To Change How Marketers Interact With Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Publishers: Are You Ready For Millenials?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue...
Havas Media Ortega appointed Media AOR of Inbisco Philippines
Inbisco Philippines, a FMCG company counted amongst the top 25 advertisers in the country, has appointed Havas Media Ortega as its media agency of record....
The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
Agency Rebate Tensions Explode Into The Open, As Former Mediacom CEO Decries ‘Kickbacks’
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’...
blinkx Media UK Bolsters its Millennial Portfolio with Fullist.co.uk
blinkx Media has partnered with Fullist adding to its growing portfolio of premium sites targeting millennials London – Digital media agency blinkx Media announces today...
Like Fine Wine, Cookies Gain Value With Age
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and...
Want OTT Services To Work? Push Video Content To Consumers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
