Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group’s media investment arm, Mediabrands, has banged the drum about the need for...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The steward of Interpublic Group’s trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands’ Magna...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/06/2014
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan’s...
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
IPG Mediabrands’ sports analysis division, Futures Sports & Entertainment has put together a summary of FIFA World Cup 2014 global TV audience predictions. An econometric...
Since demand-side platform (DSP) SiteScout’s $40 million acquisition by Centro in last November, the company has evolved its business model from a pure self-serve platform...
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/06/2014
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out an audience location ad suite dubbed “Point” and is...
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
Given last week’s major anounncements in the startup space, A. Asohan ponders the challenges facing a growing company when it comes to engaging the media and...
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
DNA founder Karamjit Singh ponders the media strategy of Malaysian companies as they reach the global stage, and hopes they realise DNA too is a...
More
