This upfront season, a number of media conglomerates flirted with programmatic TV. ABC, for instance, is beta testing data-driven ad sales via video ad server FreeWheel’s...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/05/2014
“We think of the world as a war for attention that gets tougher and tougher each day,” Upworthy co-founder Peter Koechley told Internet Week New...
One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were...
As audiences anticipate the opening of the Singapore Sports Hub and the arrival of World Cup, SAP has looked closely at how well the Asia...
There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused,...
Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in...
As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are...
Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the...
Edwin Yapp speaks with Jayaram Nagaraj, Astro Radio’s head of new media to find out how his team a successful transition into cloud computing Via...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/05/2014
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/05/2014
If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent. Chinese...
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/05/2014
It’s time to get ready for the festival that started it all. In less than one month the eighth annual Internet Week takes over New...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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