The Match Game: Match Rates Are The New Click-Through Rates
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: Media Landscape
Should A Data Scientist Lead Your Marketing Team?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
A Hybrid Approach Can Merge The Best Traits Of Programmatic And Direct Buys
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Buchman,...
Traditional TV: The Next Emerging Device
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
To Secure The Future Of Programmatic Direct, We Need Industry-Standard Terminology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
OpenX Named As One of Advertising Age’s Top Fifty Best Places to Work for 2015
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, today announced it has been recognized by Advertising Age as one...
Customer Understanding Provides Fuel For Your Marketing Stack
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Google Adds Programmatic Support For Native Ads
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
German Media Giant RTL Group Adds To Its Video Tech Chest By Leading $15M Investment In VideoAmp
AdExchanger | German entertainment media network RTL Group has led a $15 million Series A investment in VideoAmp, a Santa Monica, Calif.-based startup focused on...
Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
CPAX Adds Four Publishers, Runs 1 Billion Impressions A Month
AdExchanger | The Canadian publisher coalition CPAX officially added four new publishers (Metroland Media, Winnipeg Free Press, St. Joseph Media and Blue Ant Media) on...
As Ad Blocking Grows, What Legal Recourse Do Publishers And Marketers Have?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Clypd And SpotX Team Up With TiVo To Translate Digital Ad Exposures Into TV Speak
AdExchanger | Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will...
Tapad Integrates VisualDNA’s Audience Profile Data Into Its Cross-Device Media Platform
New York – Tapad, the leader in cross-device marketing technology, announced the availability of VisualDNA’s psychographic audience-profile data within Tapad’s media platform. Starting today, clients...
After The Marriage: 5 Things You Need To Know About AOL Under Verizon
AdExchanger | In the four months since Verizon’s acquisition of AOL closed, AOL absorbed Microsoft’s advertising business, dropped $238 million on Millennial Media and Verizon revised its privacy policy...
comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
