Brands And Agencies Should Practice Safe Advertising With Google
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: Media Landscape
Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
DMP 4-5-6
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
GroupM’s Gotlieb: ‘Media Needs To Morph From The Top Of The Funnel To The Transaction’
AdExchanger | Television may be a little late to the programmatic party, but addressable TV promises to blend performance efficiencies with proven sales lift –...
Some Big Exits At Millennial Media; Razorfish CEO Tom Adamski Passes Away
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Riding Off Into The Sunset (Again) Well, that didn’t take long. In...
Week in Review: Business media giving more focus to digital
The business media in Malaysia is beginning to focus more attention on the ‘digital disruption’ and how traditional companies respond – and DNA is in...
What’s Next: We don’t represent Malaysia, says Media Prima exec
It was a slap in the face for many participants at DNA’s inaugural What’s Next conference when Media Prima Television Networks CEO Ahmad Izham Omar...
Big Data Discrimination: Is The Industry Responsible?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Square, Mobile-Payments Company Led by Twitter CEO, Files for IPO
Square, the mobile-payments company founded and led by Twitter CEO Jack Dorsey, filed for an initial public offering. Square filed with an initial offering size...
Varick Releases ‘Alveo’ For Agnostic Campaign Management
AdExchanger | Varick Media Management, agency holding group MDC Partners’ audience and media-buying arm, has released Alveo – a planning, buying and reporting platform. Operating...
OpenRTB Protocol Fails To Align Market Interests
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Video Helps Toyota Reach ‘Light Linear Viewers’
AdExchanger | Toyota Motors is a big TV spender. It bought, according to Kantar Media, three minutes of commercial airtime during Super Bowl XLIX –trailing...
Trivializing Engagement Is A Fool’s Errand
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Knorr, Vizeum celebrate ‘Home Dining Day’ with consumers
Knorr, along with its agency Vizeum is encouraging its viewers to celebrate ‘Home Dining Day’ with a video that garnered close to 1.5 million views,...
Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
Why Have We Only Mastered Viewability Measurement On Desktop?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
