Copenhagen INK

To Secure The Future Of Programmatic Direct, We Need Industry-Standard Terminology

by ·

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. There has been a lot of discussion lately about programmatic direct and its future. We can all agree that the industry moves… Continue reading »

The post To Secure The Future Of Programmatic Direct, We Need Industry-Standard Terminology appeared first on AdExchanger.


Via: AdExchanger

Tags:

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...