Snapchat’s linked with the NFL to sell big-name brands for a Super Bowl Live Story
Snapchat is ready for its Super Bowl debut. After missing out on the big game last year, it sold out its Live Story with the...
Tagged: measurement
Bad times the best time for digital transformation: Gartner
If there is a good time for Malaysian companies to start embarking on a digital transformation agenda, it would be this year as economic growth is...
#sowhoknew: Is telling lies at work acceptable?
“How are you? …Yeah, I’m good thanks and you?…. I’m great but really busy… Yep me too I’m absolutely snowed under.” Sounds familiar right? Why...
MRC: 2016 Will Be The Year Of Mobile (Viewability)
AdExchanger | With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing...
50% Using Programmatic to Buy Mobile; 39% Believe Skill Shortage is Holding Back Growth
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Sansan the Business Card Management Platform raises $ 16.9 Million
Sansan, one of Japan’s cloud-based business card management services, today announced it has secured SGD 24.2 million (USD 16.9 million) in Series C funding to...
Agnes Martinez joins Starcom Mediavest Group Philippines
Agnes Martinez has joined Starcom Mediavest Group in the Philippines as Insights & Strategy Director. Ms Martinez joins from Head of Strategy at Ogilvy &...
#sowhoknew: 6 stupid office rules that should be banned
Rules in the workplace. Without them we’d have anarchy right? Or would we? According to an article by Dr Travis Bradbury in the Huffington Post...
Ecommerce: Relevant content connects purpose to purchase
Whether consumers shop online or offline – or both – is totally at their discretion.They could either be “webrooming” (researching products online before making an...
ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020
Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive...
Data pick of the day: Mcommerce to go mainstream with low value categories
Young mobile users are more likely to turn to their smartphones to investigate low or medium value items – e.g. mobiles, clothes, groceries and perfume,...
sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media...
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
Are you reading your email on your mobile phone or device? We wouldn’t be surprised. More and more people are. While the desktop open rate...
GroupM’s big programmatic move; acquires The Exchange Lab
GroupM has taken a big step in enhancing its programmatic offer. The WPP media investment company has acquired programmatic marketing solutions company The Exchange Lab....
Millward Brown & comScore partner globally on digital effectiveness
Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
