Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
Tagged: measurement
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
Mobile impressions double in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening...
Australian brands struggle with social media content creation: Survey
The number one challenge for businesses in Australia using social media is content creation, according to a survey conducted by Hootsuite. As many as 30...
Big Ideas, Big Data, Big Awards: Adobe Data Science Symposium Set for May 26
Adobe, a leader in digital marketing innovation, has announced the fourth annual Adobe Digital Marketing Research Awards and third annual Data Science Symposium. The events...
Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the...
Digital Place-Based Advertising Is Primed For Programmatic Growth
AdExchanger | Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home –...
Malaysia’s MDA reappoints comScore as official ‘measurement currency’
The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
Amnet Asia names Joshua Lee as Platforms and Technology Lead
Dentsu Aegis Network’s trading desk, Amnet, has appointed Joshua Lee to the role of Platforms and Technology Lead, Amnet Asia, effective immediately. The appointment is...
Appier hires new Chief Data Scientist
Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he...
Digital Media on Par with TV as Primary Source of Information on Political Candidates and Issues for Registered U.S. Voters This Presidential Election Season, According to IAB Research
U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile ‘Political Influentials’ Much More Reliant on Digital Media than TV PALM DESERT,...
64% of Brazilians Use AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
