sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media quality, and sovrn’s program membership signifies to advertisers that they are prepared to transact based on discrepancy-free viewability measurement, alleviating operational challenges. “Viewability measurement is an important part of making
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