Say What? Yes, It’s True: Many Marketing, IT Execs Don’t Have Mobile-First Strategy
Marketers aren’t clueless — they get the mobile thing with its proliferation of smartphones and more and more time spent on mobile devices. Still, though...
Tagged: measurement
What Happens When Big Data Doesn’t Work?
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by...
Want to determine the fate of our industry? Focus on the people
Written by Kelly Wenzel, CMO, Centro Advertising has always been – and will continue to be – a service industry, a people business. It’s one...
Ad Blocking Is an (Unexpectedly) Big Issue in China
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
A New Currency To Measure Audience Quality: qaCPM
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Double Digit Growth in Video; Rich Media Trumps Banners
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
On Black Friday And Cyber Monday, Ecommerce Aims To Prove Its Worth
AdExchanger | With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile...
Solving the native advertising conundrum: How to measure success
By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how...
Vibes Recognized In New Mobile Engagement Automation Report
Independent Research Firm Cites Vibes in Vendor Overview That Also Includes Adobe, IBM, Oracle and Salesforce along with 15 Others CHICAGO – A new report...
Know a Workout Warrior? With New CMO, JC Penney Aims to Be Gifting Destination
JC Penney wants to be the go-to gift destination for shoppers this holiday season. Under the marketing leadership of Mary Beth West, who started as...
Can We Just Get Along? Research Shows Relationships Between Marketers and IT Can Be Rocky
Marketers are by nature an optimistic lot (they have to be to keep doing what they do). Maybe that’s why many of them are a...
IAB Tech Lab Releases VAST 4.0 for Public Comment
Updates Help Publishers Monetize Long-Form Video Content Through Improved Delivery & Measurement of Digital Video Advertising NEW YORK – The IAB Technology Laboratory announced the...
comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the...
Adrian Maguire, Head of Digital Analytics at TUI, Discusses Data & Tech Strategy
Adrian Maguire (pictured below), head of digital analytics at TUI has worked for the travel company for over 10 years, always with a focus on...
