Tim Cook is No Steve Jobs, Says New Book
This week, the most controversial book to hit the tech scene this year made a splash on Amazon. “If Steve Jobs were still alive,” the...
Tagged: marketing
Report: PayPal Option Boosts Mobile Transactions
Webtrends is out with a new report that highlights how just how powerful PayPal is today in the mobile channel. As it turns out, offering...
TV Ban Looms For E-Cigarette Marketers
Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing...
What Twitter’s Trendrr Buy Means for Social TV
The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time...
Apple to Developers: Get Ready for iOS 7
Apple has begun notifying developers via email that the time to prep their apps for iOS 7 has come. In particular, the latest email sent...
Salesforce.com’s Strong Q2: Analysts See Strength In Marketing Cloud
Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues,...
Water Cooler Talk: New Agency Group Sees Wider Role For Data In Content Marketing
This week saw the formal launch of a marketing services company geared to entertainment clients. Water Cooler Group contains four agency brands – Maude (offering...
Few Marketers Finding Good ROI in Mobile
According to the findings of a new research report, few marketers are finding “good ROI” in mobile. This week, Tyler Loechner of RTM Daily revealed...
IDC Slashes 2013 Tablet Shipment Forecast
Amidst growing competition from larger smartphones and the prospect of new categories such as wearable devices diverting consumer spending, International Data Corporation (IDC) Worldwide Quarterly...
Tagging Attribution; Automating Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the...
Infographic: The Social Media Generation Gap
According to freshly published research from NextAdvisor, there’s quite the generation gap among frequent social media users on specific platforms. In fact, as it turns...
Fiksu: User Ratings Now Impact App Store Top Charts
Fiksu noted over the weekend that it appears – for the first time, no less – that Apple has incorporated app ratings into their App...
Instagram Acquires Luma
It was confirmed Monday that Instagram – the photo and video sharing app owned by Facebook – has acquired another company. This time, it’s video...
SMS Complaint Service Coming to India
SMS has grown so commonplace and convenient in the emerging mobile market of India that it’s soon to be the biggest channel for issuing complaints...
What predictive analytics can offer
Global – Traditional analytics tools aren’t enough anymore – here’s why. Via Marketing Interactive
VW and Tribal introduce Blu
Malaysia – Volkswagen (VW) Malaysia and Tribal Worldwide Malaysia team up to create homegrown global mascot – a monkey named Blu. Via Marketing Interactive
