Agencies’ worst digital horror stories revealed
Singapore – “The client didn’t like how Internet Explorer displayed his website and wanted us to change it. Not the website – Internet Explorer.” Via...
Tagged: marketing
Outdoor spending sees July surge
Hong Kong – Outdoor advertising revenue jumps 27% in July, pushing overall spend for the month to $3.7 billion, according to new data. Via Marketing...
Things that don’t need advertising
Malaysia – Advertising is great but sometimes, it’s not necessary, as the following eight products demonstrate. You may even have used some of them growing...
XM Asia acquires major stake in Designercity
Hong Kong – XM Asia Pacific, part of the WPP group, has acquired a majority stake in Hong Kong digital consultancy Designercity for an undisclosed...
@Pay at The Top of Emerging Mobile Payments Companies
In recent months, the mobile payments industry has exploded to new heights, making overnight stars out of upstart companies that were built to compete across...
Ad Guy Gives PR Firm Lesson in Power of PR
EDITOR’S NOTE: This post was updated after The Council on Public Relations came to its senses. The public relations industry, like all marketing, is in...
mobileStorm Launches Valuable News Outlet for Casino Gaming Industry
mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile...
How to Fight Dataphobia: 3 Tips for Businesses
The following is a guest contributed post from Christine Oliveri, Vice President of Operations, Client Services for I.Predictus. Isaac Asimov, the prolific author and biochemistry...
Infographic: The Twitter Stats Marketers Need to Know
If you’re yet to buy into the fact that there is enormous value in marketing through this platform, here’s something to consider. The cost to...
SMS and The Future of Public Safety Alerts
As mobile adoption rates continue to surge globally, television and radio announcements along with traditional tornado sirens and other public emergency distress signals may get...
Microsoft Reboots Battered Surface With Razorfish
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a...
LinkSmart Digs Deeper Into In-Text Links With New Bidding Exchange
Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a...
How To Avoid The Survivorship Bias Trap In Digital Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by...
Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track...
Infographic: How Mobile Has Changed PR Forever
Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology –...
