Instagram Acquires Luma

Instagram Acquires Luma 300x225 Instagram Acquires LumaIt was confirmed Monday that Instagram – the photo and video sharing app owned by Facebook – has acquired another company. This time, it’s video app maker Luma.

Although financial details weren’t disclosed, the value and utility of Luma to Instagram are fairly clear.

“We’re excited to announce that we have been acquired by Instagram,” the Luma team announced on their website’s home page today, adding:

Eighteen months ago, we embarked on a mission to make capturing and sharing beautiful videos easy without expensive software or heavy equipment. By joining the exceptionally talented team at Instagram, we’re taking another big step towards realizing that mission. We’re incredibly excited to be able to help make a product that is already used and loved by millions of people even better.

As part of the move to Instagram, the Luma service will be shutting down.

Support for Luma will continue through December 31st, 2013 and users can download and save their videos by visiting this link.

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Via Mobile Marketing Watch

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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