GSMA Seeking Entries for 19th Annual Global Mobile Awards
Overshadowed on Tuesday by headlines from Apple and the new iPhone 5S and iPhone 5C, GSMA had an announcement too on that occasion. The GSMA...
Tagged: marketing
L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation
Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Adap.tv’s Tech Stack Overhaul Attempts To Mirror The ‘iTunes Path’
Video marketplace operator Adap.tv, fresh from the closing of its $405 million sale to AOL, is revamping its products to appeal more directly to buyers...
Social Brands: The Future Of Marketing (eBook)
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future...
Financial Times Summit: Why Marketers Need To Be ‘Intelligent Consumers’ of Data
Is big data “too big” a challenge for marketers? This was a question posed to panelists today at the Financial Times’ Future of Marketing Summit,...
Ogilvy & Mather Exec: ‘Demographics Mean Nothing’
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers...
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Apple Takes a Hump Day Thumping on Wall Street
Shares of Apple are in free-fall today on Wall Street as investors continue to react negatively to Apple’s iPhone announcement. While the tech world is...
New iPhones: How Much Are They and When Do They Launch?
Apple on Tuesday officially raised the curtain on two new iPhone. And by the end of next week, the iPhone 5S and iPhone 5C could...
Apple Debuts Touch ID for Unprecedented Security with iPhone 5S
Delivering an unprecedented degree of smartphone security, Apple today confirmed that the forthcoming iPhone 5S will feature a new fingerprint-scanning technology called Touch ID. The...
Apple Expected to Increase Marketing Presence Abroad with Low-Cost iPhone
Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in...
The Bottom Line: Turn Your Data Into Dollars
It’s tough out there. Marketing budgets are limited and people are constantly pushed to do more with less. One of the creative ways to find...
comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter
On Friday, comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for the most recent quarter ending...
Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well for Apple?
Will it be curtains for Apple CEO Tim Cook if 2014 “doesn’t go well” for the iPhone maker? The rumor mill, which hasn’t been kind...
Infographic: Top Tech Gear of 2013
On Wednesday, Alex Hillsberg of FinancesOnline shared with MMW a new inforgraphic compiled to highlighted some of the top tech gear of 2013. “2013 will...
