At last, the killer app for NFC: Free Beer!
Over the past 10 years there have been volumes written about the potential of using NFC for mobile payments. But no matter how much support from banks, card schemes, and mobile operators, NFC payments has had a very slow uptake.
But NFC can be used for many purposes other than payments.
Now Guiness, the world’s number one stout, has implemented a mobile marketing campaign which simply uses NFC to engage and reward customers in the pub.
Perhaps this is where NFC will finally be successful!
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