Former Googler Penry Price Is LinkedIn’s New Ad Sales Chief
Penry Price — a former top sales executive at Google who left two years ago to helm the ad-targeting firm Media6Degrees (recently renamed Dstillery) —...
Tagged: marketing
Just What Is Dmexco and Why Was the Entire Ad Business in Germany This Week?
If you’re wondering why so many people from the ad, marketing and tech worlds were in Cologne, Germany, this week, we’ve got your answer here....
Top 10 Must-See Ad Week Sessions for Monsters
Aw damn – even AdMonsters is embracing the listicle. But we’ve got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing...
Private marketplaces on the rise
Global – At least 18% of advertisers and agencies in APAC have started their own private marketplaces, says a study on the progress of the...
7 reasons why you lose sleep over digital
Data flux, no decision-making power, staffing, regulations, metrics – marketers spill their biggest stumbling blocks in the digital era. Via Marketing Interactive
Mobile marketing gaining traction with SME’s, but poor marketing is costing billions
Across the UK, small and medium enterprises (SME’s) are missing billions of pounds of revenue by letting marketing efforts slip off their radar. However, almost...
iOS 7 Arrives: What You Need to Know Before Upgrading
With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile operating system to date. As...
Can Kaspersky Make Android Safer?
Kaspersky Lab is hoping to make the world’s most prevalent mobile operating system safer than ever from the perpetual threat of malware and other common...
SpotXchange launches video ad platform
Regional – Digital video ad marketplace SpotXchange has launched a platform for publishers to connect with buyers on a central hub, touting it as the...
Adometry, Tapad Partner In New Cross-Device Attribution Offering
Attribution firm Adometry has combined its ad tagging infrastructure with Tapad’s cross-device ad targeting technology, the companies said today. Austin, TX-based Adometry aggregates and analyzes...
No Interested Buyers for BlackBerry?
Executives at BlackBerry may find that it’s exceptionally difficult to sell the company… especially when there are no eager buyers. According to published reports Monday,...
Final Results: The Best Marketing Book You Read This Summer
Nominate the best marketing, media or tech book you read this summer, and vote on others’ picks. Continue reading at AdAge.com Via AdAge
SIA hunts for digital help
Global – Singapore Airlines is on a hunt for a new agency to push its online presence. More details here. Via Marketing Interactive
Ogilvy takes a stake in digital firm PennyWise
India – Ogilvy & Mather has taken a majority stake in PennyWise Solutions, a digital technology and production company based in India. Via Marketing Interactive
Sa Sa adds lifestyle appeal to its brand
Hong Kong – Sa Sa has launched its first concept store Sa Sa Supreme, adding a range of lifestyle elements from a cafe to beauty...
Coke, BBH run a hackathon
Singapore – Here’s what the three-day hackathon looked like. Via Marketing Interactive
