Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat...
Tagged: marketing
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes...
Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Infographic: The New SEO Strategies That Work
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age...
DiGiorno Didn’t Plan Those ‘Sound of Music Live’ Tweets
Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was DiGiorno pizza that stole the marketing show with a barrage...
Data In, Offer Out: Cardlytics Connects Advertisers, Financial Giants Behind Firewalls
The rise of debit and credit card transactions over cash and checks (remember those?) created a wave of data that essentially time-stamped consumers’ daily purchases down to...
Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls...
Answer These Questions Before You Bring Programmatic Buying ‘In-House’
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Comic: Marketing Tech
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
VigLink Exchange Opens Up Competition For Affiliate Marketing Clicks
Nearly six months ago, affiliate marketing specialist VigLink sought to redefine the way businesses pay publishers for in-content links by launching an exchange product to...
Is The Tax Man Coming for the Mobile Ad Man?
On Thursday, Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, released his discussion draft of tax reform legislation. The draft is particularly...
Are We There Yet? Approaching True 1-To-1
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost...
Facebook Grows Its Bench In The Auto Vertical
After General Motors yanked all its paid media spend from Facebook in mid-2012, GM’s chief marketing officer at the time, Joel Ewanick, suggested in a...
Facebook PMD Ampush’s 2013 Media Revenues Will Top $70M
There’s still money to be made in Facebook’s vendor ecosystem. Ampush, a preferred marketing developer that supports data-driven advertising focused on Facebook’s News Feed, says...
MediaMath, Once A DSP, Sees Clients Are Responding More To ‘Marketing OS’
Over the past year, MediaMath has just about doubled its staff to 306, as the company works to broaden its identity from being a demand-side...
